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Fran Huitrón

intro

I'm Francisco Huitrón
Strategic Product Designer | Data-Driven UX/UI Lead

Designer who bridges user intuition with data-driven precision, crafting digital products that resonate with people and deliver measurable business results. My approach combines deep user empathy with advanced analytics—transforming raw data into human-centered experiences. I thrive in collaborative environments where design, technology, and strategy intersect.

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about me

Architect of intuitive digital experiences, I connect users with technology

Product Designer & UX/UI Lead with 8+ years of experience in end-to-end digital product design, user research, design systems, and agile methodologies (Scrum, Design Thinking). Specializes in integrating AI and Data Analytics to create data-driven solutions. Experience leading teams, working with stakeholders, and optimizing user experiences. Proficient in Figma, Adobe Creative Suite, Jira, and Power BI. Background in data analytics, Scrum, and UX/UI design. Based in Vigo, Spain.

8+

YEARS OF EXPERIENCE

30+

PROJECTS IMPLEMENTED IN PRODUCTION

Resume

Experience

From visual craft to product design leadership: I bridge strategic vision with human-centered execution, transforming data and research into scalable digital solutions that align business goals with user needs.

LEAD UX/UI & PRODUCT DESIGNER

Global Hitss / 2023-2025

Directed design strategy and end-to-end project management, implementing scalable design systems and agile methodologies. Mentored cross-functional teams and optimized workflows using usability metrics and conversion data.

SENIOR UX/UI DESIGNER

Global Hitss / 2021-2023

Designed technical artifacts and interactive prototypes, leading user research and design system development. Collaborated with engineering teams in cross-functional environments to deliver user-centered solutions.

SENIOR UX/UI DESIGNER

Especialistas en Medios / 2019-2021

Designed user-centric interfaces for digital products while developing multimedia content strategies and optimizing conversions through data analysis and campaign coordination.

MULTIMEDIA DESIGNER

Especialistas en Medios / 2016-2019

Created digital experiences and produced visual content, implementing responsive designs while supporting broader visual communication strategies.

Education

Education rooted in strategic design and technical execution.

Bootcamp in Data Analytics & Big Data

CampusDual TIC, 2025

Modern tech synergy between design and data.

SCRUM Master & UX/UI Design Certification

Global Hitss, 2022-2023

Key methodology certification for agile product development.

Web Design & Digital Marketing Diploma

Centro ADM, 2017-2018

Practical digital specialization.

Bachelor's in Design & Visual Communication

Universidad Nacional Autónoma de México, 2010-2015

Foundational design education.

My knowledge

Where product design meets data and artificial intelligence

Transforming vision into digital experiences with strategic precision and attention to detail

ux

Lead AI/Data integration into design processes

Implement design systems with smart components that leverage real-time data to personalize experiences and predict user needs.

android

Strategic mentorship for product teams

Train junior/mid-level designers in agile methodologies, quantitative research, and scalable design system management.

web

Architect end-to-end data-driven products

Design user flows where every interaction is backed by data (e.g., conversion funnels, heatmaps, user segmentation)

marketing

Bridge technical gaps between design/development/business

Translate business needs into viable technical solutions using functional Figma prototypes for cross-functional alignment.

marketing

Metrics-driven continuous optimization

Establish usability and conversion KPIs, run A/B tests, and iterate based on tangible results (e.g., reduced drop-off rates, improved engagement).

marketing

Explore generative AI innovation opportunities

Research practical applications of LLMs and automation in design—from content generation to accelerated prototyping with tools like Galileo AI or Canvas.

Portfolio

Crafting intuitive digital experiences

This section is under construction, you can see the projects at the following URLs

Behance projects

Dribbble shots

testimonials

What partners say!

Don't just take my word for it—hear what industry leaders and teams say about our collaborations.

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Javier Yañez

Director of operations and systems

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rating

Frank greatly facilitated our user experience, customer journey, and graphic design processes. During his years with us, he cemented the guidelines for our digital products with planning, research, wireframes, interactive mockups, and resources quickly and autonomously. He integrated himself into the team, solving urgent problems and finding long-term solutions that worked well for end users.

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Álvaro Martínez

Senior Brand & Communication Designer

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rating

Francisco is an exceptional and well-organized leader with a deep understanding of design and business processes. He is always hardworking and approachable, and a pleasure to work with. He has far more potential than he should have, and I hope he achieves bigger and better things in the industry as a Product Design Leader or UX/UI Leader. I would definitely work with him again.

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Edgar Gerónimo

Product Manager

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rating

If you need a team leader, there are few like him. He possesses interpersonal skills such as communication, conflict management, creativity, and problem-solving. Huitrón is especially good at dealing with complex stakeholders without compromising the integrity of the project. In short, he is an exceptional person. He can be integrated into any team.

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Carolina Moreno

Owner of an aesthetic clinic

collan
rating

As the owner of an aesthetic clinic, hiring a digital product and UX designer was transformative. His work redesigning our website and patient journey flows not only modernized our image but drastically improved the user experience. The conversion of online inquiries increased by 40%. His ability to translate complex medical needs into intuitive, elegant designs is exceptional. An absolute value-add for any healthcare business looking to professionalize its digital presence and optimize patient acquisition.

contact me

Get in touch!

contact

+34 667 904 406

gmail

huitron.jss@gmail.com

map

Vigo, Pontevedra, Spain

© HuitrónUX 2025. All rights reserved by Francisco Huitrón
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Corporate Branding

CONTENT

Created By:

Cuberto

Date:

20/12/2024

Client:

Rayan Patrick

Categories:

Content

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11 Best Logo Design Online & Offline Courses

graphic design | December 18, 2023

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By Jordon Smith
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